S - LAB
02

Volvo XC40–XC60 launch

06.2017 Identity development
01. Volvo XC40–XC60 launch 06.2017, Identity development

Mission

To mark the launch of the new XC40 and XC60 models, we created environmental graphics for Volvo dealerships around the country.

Approach

Volvo projects involving specific models are always challenging because several parameters are pre-determined, yet the outcome always needs to be original, creative, and engaging. We incorporated the new brand positioning of each model in our design and created a visual system of environmental graphics that represents the major characteristics of the Volvo brand. The design thinking focused on functional and impactful application in each dealership. 

Outcome

The final concepts created a flexible yet cohesive look across the wide array of layouts and dimensions of environmental graphics necessitated by the different layouts of various dealerships.