Makt09.2017 Identity development
Makt is a real estate development agency serving a multinational corporate clientele. The company needed a new brand identity to express where it is today and where it plans to be in the future.
The multi-faceted nature of the company’s work led us to adopt dynamic, abstract forms to express their core values. The overall design is structured, to reflect the literal and metaphorical structure of the construction sector, but we also incorporated aspirational elements in the form of arrows and hints of bright color that represent the company’s forward-looking perspective.
The new visuals revitalized the company’s brand and elicited very positive attention and feedback within its sector.