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Design Ambassador

02.2018 Identity development
01. Design Ambassador 02.2018, Identity development

Mission

Design Ambassador is a communications, PR, events and consulting agency with a primary focus on architecture and design. They approached us to create their new visual identity and associated print and digital applications.

Approach

The challenge in this project was to create an identity to reflect the essence of the agency, inclusive of its multiple activities and the varied fields it serves. Through extensive consultation with the client, we established that “connection” is the guiding principle of the work they do for their clients. We expressed this key concept visually with an arrow that links Design Ambassador to Design, conveying the bidirectional connection.

Outcome

The new identity makes a positive impact statement, providing visual interest that invites engagement.