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Aristotle Racing Team: The book

01.2018 Editorial design
01. Aristotle Racing Team: The book 01.2018, Editorial design

Mission

The Aristotle Racing Team – ART is the Formula Student team of the Aristotle University of Thessaloniki. We designed the commemorative book that was issued on the team’s 10-year anniversary. 

Approach

We focused on the team’s uniquely dynamic and forward-looking characteristics and designed a visual environment to showcase their extraordinary accomplishments. We created custom typography based on the two-dimensional forms of race tracks on maps and designed a special logo for the 10-year anniversary. For the book, in addition to designing the layout, we curated the photographic and text contents to ensure a cohesive, impactful outcome.  

Outcome

The finished book is a premium publication that builds awareness and creates a very positive image of ART.